Featuring a new introduction by the author that considers the impact of technology and the electronic environment, this seminal history of mass marketing is an account of how the United States became the world's first and foremost consumer society. Traces the emergence of standardized brand-name products for the mass market through corporate confrontations, shrewd financial agr...(展开全部)

Featuring a new introduction by the author that considers the impact of technology and the electronic environment, this seminal history of mass marketing is an account of how the United States became the world's first and foremost consumer society. Traces the emergence of standardized brand-name products for the mass market through corporate confrontations, shrewd financial agr...(展开全部)

The world’s greatest pickup artist is back! After the bestselling exposé The Game pulled back the curtain on Mystery and his culture of professional pickup artists, he became an international phenomenon. Unfortunately, while it’s no secret that Mystery’s ideas are wildly effective, women have started to catch on. They’ve seen the show and heard the routines—so now it’s time f...(展开全部)

For centuries, some of the world's largest empires fought for sovereignty over the resources of Northeast Asia. This compelling analysis of the region's environmental history examines the interplay of climate and competing imperial interests in a vibrant - and violent - cultural narrative. Families that settled this borderland reaped its riches while at the mercy of an unforgiv...(展开全部)

For centuries, some of the world's largest empires fought for sovereignty over the resources of Northeast Asia. This compelling analysis of the region's environmental history examines the interplay of climate and competing imperial interests in a vibrant - and violent - cultural narrative. Families that settled this borderland reaped its riches while at the mercy of an unforgiv...(展开全部)

This second edition assesses some of the major refinements, extensions, and useful applications that have developed in neoinstitutionalist thought in recent years. More attention is given to the overlap between the New Institutional Economics and developments in economic history and political science. In addition to updated references, new material includes analysis of parallel...(展开全部)

This second edition assesses some of the major refinements, extensions, and useful applications that have developed in neoinstitutionalist thought in recent years. More attention is given to the overlap between the New Institutional Economics and developments in economic history and political science. In addition to updated references, new material includes analysis of parallel...(展开全部)

The new edition of this definitive market leader and authoritative educational reference continues to provide unmatched coverage and insightful comparisons that guide your students through the intricacies of quality management today. Built upon the strength and proven experience of well-known authors and examiners for the Malcolm Baldrige Award, this text presents the fundament...(展开全部)

At the turn of the millennium there has been a major growth of interest in institutional theory and institutional analysis in political science. This book identifies these approaches to institutions, and provides a frame of reference for the different theories. In the past decade there has been a major growth of interest in institutional theory and institutional analysis in pol...(展开全部)

At the turn of the millennium there has been a major growth of interest in institutional theory and institutional analysis in political science. This book identifies these approaches to institutions, and provides a frame of reference for the different theories. In the past decade there has been a major growth of interest in institutional theory and institutional analysis in pol...(展开全部)